ROBA welcomes German rapper Massiv! Major film and series projects in the pipeline: Massiv, rapper, actor and entrepreneur, is one of the best-known personalities of the German rap scene. His many successes, including the founding of franchises, as well as his successful start as an actor in the series „4 Blocks“ as Latif Hamady, and the creation of the up-and-coming urban rap label “Qualität’er Music” have led to the founding of the „Echtgold“ edition.
Johann Sebastian Kuster aka Tengo is a respected German music and media producer from Berlin. Through his collaboration with rappers in German-speaking countries, including Massiv, the joint label “Qualität’er Music” was created with the artists Ramo, Marlo and Kilomatik. During this time, successful releases were also realised with artists such as Kool Savas, Capital Bra, Samra and Bonez MC.
As a logical consequence of this success story, the new „Echtgold“ edition has now been launched in partnership with Massiv. This initiative marks the beginning of a new era in which talented artists and acts are offered an outstanding opportunity to concentrate fully on their art.
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